Join our trusted messenger campaign to reach out to disenfranchised communities in the Chicago area to help them overcome hesitancy to vaccines against Covid-19.
The Chicago Medical Society is recruiting partners and community leaders that include health systems, Federally Qualified Health Centers (FQHCs), payors such as Blue Cross and Blue Shield of Illinois, churches and clergy as well as physicians throughout these medically underserved communities. These trusted stakeholders are needed as trusted messengers to discuss the importance of getting a Covid-19 vaccine and dispel myths and related inaccurate information.
Sign up today so we can get you the resources we need to serve as a trusted messenger and to learn of opportunities:
Our effort comes in the wake of the historic emergency use authorizations by the U.S. Food and Drug Administration that have been awarded to Covid-19 vaccines made by Pfizer and Moderna. But it’s important to go beyond these FDA authorizations and the surrounding politics to recruit trusted messengers within these underserved communities and train these physicians and other stakeholders to educate their communities on the importance of being vaccinated.
We have found agencies such as the local or state health department may not always be a trusted source, while the physician-patient relationship and ties to churches and organizations in the local neighborhoods and communities is unique, so we needed an array of providers at FQHCs, clinics and independent physicians throughout these communities to be a part of the trusted messenger campaign. Further, we are asking you and your organization to become a trusted messenger that would also recruit other trusted messengers, community leaders and physicians.
With Chicago and Illinois once again hitting peaks of infection and a surge of patients in hospitals, the Chicago Medical Society needs to make sure its campaign is broad, inclusive and reaches into those communities that have been hit hardest by Covid-19.
Having physicians, hospitals, payers, clergy and community leaders on the same page is also important to set an example to the public at large when Covid-19 vaccines are available to the broader patient population. A unified message and educational effort would go a long way to providing confidence in the vaccines to the broader patient population as they are inoculated.